For over 16 years, Mediaplex has been fully focused on our clients’ marketing. We’ve helped them optimize their creative, drive greater conversion quality, and ensure efficient, data-driven media strategies.
With a confluence of events including the industry’s need to integrate marketing technologies, and the growth of the online display channel, we now have greater initiatives and higher objectives. Instead of focusing on tinkering in our workshop around ways to better optimize, dreaming up more scientific attribution, or creating the next great three-letter acronym solution to make our clients lives easier, it is also the time for Mediaplex to grow as a brand.
Our new brand is focused on refinement, our maturity, and our dedication to service. It makes sense. As our customers are marketers themselves, we strive to a level of sophistication that makes us a peer, not just a vendor. That’s what our new logo and marketing aesthetic aim to do.
For our logo, we looked to preserve our legacy only now more sleek, more considered, more technical – almost like an airplane from the future. And it provides lift, speed and precision. The introduction of deep red conveys richness, refinement, and the passion of our team.
In much of our materials, you’ll notice the open, airy backgrounds of workspaces. These indicate how embedded we are with our clients – how closely we work with them to strategize, plan, execute and measure their marketing initiatives. We are there for them and know their space as an extension of their team.
Over the coming weeks, the new brand will be rolled out through the website and other materials. Rest assured, we are still made of the same stuff inside and we look forward to continuing to serve the industry.
